This is a very dense read on how new ideas spread. It is an academic classic work. If you like it, you might also like Images of Organisation, Crossing the Chasm, and the Iowa Hybrid Corn Study.
Editions · 4
Paperback
1983 · Free Press
453 pp · EN
9780029266502
Paperback
1995 · Free Press
519 pp · EN
9780028740744
Paperback
2003 · Free Press
551 pp · EN
9780743222099
Paperback
2003 · Free Press
512 pp · EN
9780743222099
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