The author argues that pointless mergers and acquisitions in the name of growth often blur a company's "focus"--the category a product or service occupies in the customer's mind.
Editions · 5
Audiobook
1996 · HarperAudio
EN
9780694516285
Hardback
1996 · Diane Pub Co
EN
9780788168574
Paperback
1997 · Collins
320 pp · EN
9780887308635
Hardback
1999 · HarperCollins Publishers
EN
9780066620329
Paperback
2005 · Collins
320 pp · EN
9780060799908
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