Still importing details — editions and description may be incomplete.
FocusAl Ries
The author argues that pointless mergers and acquisitions in the name of growth often blur a company's "focus"--the category a product or service occupies in the customer's mind.
Editions · 1
Paperback
2005
320 pp · EN
9780060799908
Tags
Similar to this
Nothing similar yet — this fills in as members shelve and rate more books.
Reviews
No reviews yet
The first word is yours.