Living the Brand demonstrates how you can empower and enthuse your employees to create "brand champions." This practical, inspirational book shows you that employees flourish in organizations where they identify with the brand.
Editions · 5
Hardback
2001 · Kogan Page
224 pp · EN
9780749433512
Hardback
2004 · Kogan Page
219 pp · EN
9780749441296
Ebook
2007 · Kogan Page Publishers
EN
9780749447168
Hardback
2007 · Kogan Page
200 pp · EN
9780749450830
Paperback
2010 · Kogan Page, Limited
EN
9781281092021
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