Grounded in the latest research and illustrated with lively current case examples, this text introduces MBA and advanced-level undergraduates to the fundamental concepts and principles of strategy.
Editions · 5
Paperback
2007 · John Wiley & Sons
946 pp · EN
9780470257661
Paperback
2009 · John Wiley & Sons
516 pp · EN
9780470747100
Paperback
2009 · John Wiley & Sons
EN
9780470747100
Paperback
2009 · John Wiley & Sons
EN
9780470747100
Paperback
2010 · Wiley
944 pp · EN
9780470747094
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