This challenging book reflects the intense discussion that is taking place on the nature of public relations and how it develops and supports management strategy. It links models and theories of strategic management to the PR function and discusses how globalization and the Internet are changing organizational PR strategy.
Editions · 5
Paperback
2001 · Kogan Page
160 pp · EN
9780749435417
Ebook
2007 · Kogan Page Publishers
EN
9780749451301
Ebook
2010 · Kogan Page Publishers
EN
9780749458652
Paperback
2010 · Kogan Page, Limited
EN
9781282466265
Paperback
2010 · Kogan Page
EN
9780749456405
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