“Marketing is the creative use of truth.” “Marketing is the homework that we do before we have a product.” “Marketing management is the art and science of choosing target markets and getting, keeping and growing customers through creating, delivering, and communicating superior customer value.”
Editions · 5
Hardback
2003 · Prentice Hall
EN
9780131088306
Hardback
2015 · Pearson
708 pp · EN
9780133795028
Paperback
2017 · Pearson Education, Limited
EN
9781292220284
Paperback
2019 · Pearson Education, Limited
720 pp · EN
9781292269566
Paperback
2022 · Pearson Books
EN
9780137864898
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