Covering management of the service counter and recovery from service failure, customer care, and information as a source of competitive advantage, this text is introduced by a discussion of the difference between goods and service marketing.
Editions · 5
Paperback
1994 · McGraw-Hill
345 pp · EN
9780077077464
Paperback
2000 · McGraw-Hill Education
360 pp · EN
9780077097486
Paperback
2007 · McGraw Hill Higher Education
448 pp · EN
9780077107949
Paperback
2007 · McGraw Hill Higher Education
448 pp · EN
9780077107949
Paperback
2008 · McGraw-Hill Education
606 pp · EN
9780077116279
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