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In this sequel to Goldratt's great business novel "The Goal," Alex and his team have all been promoted into the key positions in the faltering Diversified Businesses group in their conglomerate. The whole company is faltering, and great pressure is put on Alex and the team to turn their businesses around. The story emphasizes the Thinking Processes from "The Goal," and he devotes much of his attention to demonstrating the relevance of the theory of constraints to marketing, sales, inventory control, distribution channels, strategic alliances, and conflict resolution.

Editions · 5

Paperback
1994 · Gower
EN
9780566076275
Paperback
1994 · North River Press
283 pp · EN
9780884271130
Paperback
1994 · North River Press
283 pp · EN
9780884271154
Hardback
1994 · North River Press
283 pp · EN
9780884271130
Paperback
2002 · Gower Publishing Ltd
283 pp · EN
9780566076275

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