Still importing details — editions and description may be incomplete.
Media product portfoliosRobert G. Picard
"This book breaks new ground by introducing the concepts of product portfolio management and applying them to media companies in a comprehensive manner. It draws from knowledge and methods of analyzing product portfolio management in other industries, applies that knowledge to media industries, and analyzes current practices in media firms."--Jacket.
Tags
Similar to this
Reviews
No reviews yet
The first word is yours.