This volume contains two landmark books by Claude C. Hopkins. [Scientific Advertising](/works/OL4114632W)—the classic primer still read by today's top copywriters—was originally written in 1923. Four years later, he finished his autobiography, [My Life in Advertising](/works/OL2702311W).
Editions · 5
Hardback
1966 · Crain Books
318 pp · EN
9780872510043
Paperback
1980 · Crain Books
318 pp · EN
9780872510043
Paperback
1986 · NTC Business Books
318 pp · EN
9780844231013
Paperback
1997 · McGraw-Hill
334 pp · EN
9780844231013
Paperback
1998 · NTC Business Books
318 pp · EN
9780844231013
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