International business in China

"China has long been a country shrouded in mystery. Today, this enormous nation is a potential giant in the international business arena. Yet the West remains largely ignorant of the inner workings of China's business environment and the many paths open to international firms." "International Business in China offers a concrete, up-to-date analysis of the real nature of business in China. The major business sectors are examined including finance and accounting, law, management and marketing, trade, foreign direct investment and the management of foreign subsidiaries. Special emphasis is placed on how political events of recent years and the changes which have taken place have affected business in China both on a domestic and international basis. The authors also look at how the business environment has changed for international firms working in or with China." "Throughout, the discussion is grounded in China's unique cultural context, with useful insights provided into underlying systems of thought and business protocol. Regional variation is also taken into account. The result is a strong combination of succinct analysis, practical guidelines and recommendations for the international business person." "This highly international book is an important step in the understanding of China's 'inner world' and her role on the international stage. The contributors are experts in international business and have had extensive experience of the workings of business in China both on a domestic and international level. The material they present is authoritative and will be of great interest to students of international business and professionals involved in business with China."--Jacket.